Many Suddenly Realized, Job Security Was A Myth, Stay Away From Job Field.
- Thought falesly, if, stayed for years, company would "take care of them".
- Erroneously Believed Company would furnish the money for their retirement
- Thought they could not be fired, they were very important to the company, and the length of time they had worked there.
- Even the Unions, ensuring job security fold when the company does.
Reason For Huge Increase In Small Business Start Ups
- Start Up Information Free on the net,
- Start Ups Can be almost overnight, fastest ever.
- Far Easier and Faster Results or Pay off
- Software Replaces need For Employees
- Web Site Replaces Need for Lease.
- Electonic Communication and even delivery.
- So many technological innovations developing daily, can not keep up.
Why The Consumer Is Changing His Loyaltys
During the recession the consumer is either short of money or running scared and switching to a 'save' do everything in a lower cost mode.
This often means considering doing business with those without the huge brick and morter and employee overhead that most, of those, had past that cost on to the consumer.
By knowingly (to conserve and make the most of cash) dealing with a lower overhead operator with much better prices
as a result, the consumer is motivated to give up what has been a long term loyalty as they see one after another of their life time loyalty brands and firms go out of business.
Their overall attitude of "what was" falling a part, will now for the first time "consider' drastic change in purchse habits, the exact time the new business start up rolls out
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