Your market is people that have traveled to your city and have likely already invested quite a bit of money in coming and traveling to your area. Some of these will have already signed up in advance of arrival for some organized tour.
Those that have not, are afraid of being ripped off by some local shyster, so be aware of overcoming that doubt about you.
So your message is I am a Professional Local Nature Private Driver Tour guide for less that mass tours.
You offer your services as “Drive their car” or yours (rental).
You can talk to rental car companies and leave your card that says "Chicago Personal Driver Guide" so when they have people from overseas or anywhere that would prefer a guide-driver to take them to see what they want to see locally they will refer them to you.
Many will just want a knowledgeable local driver.
We assume you will have yourself well versed on explaining and acting as a well qualified guide on what there is to see in your area. You might take some local organized tours to see how your competition does it and how you can improve on it.
If there are places where large numbers of people unload or arrive at one time, you might be there holding a sign that says – Driver- Guide – Available – Reasonable – Dress to look Professional.
Now, you may pick up a client once in every 5 of those groups or plane or cruise ship loads you meet but you will experiment and find what works. You will often get a 2 to 5 day client not just on day.
There will often be people who have signed up for the group tour but still want to see something not on the tour or are not currently up to the entire tour etc just want to do short high lights etc. Tailor made tour for older folks unable to endure full hill climbs etc.
You advertise your services on Craig’s list and many similar free ad sites and on the web with your own page with pictures etc and read out explanation of what you do and prices right up front for your services..
Many tourists will be able to access your web site on their cell phone, so have the web address on your carried sign and use a short easy to remember web address.
You will want to send out press releases when you get time about your being laid off and are now offering your services as a driver tour guide and some of the other things you will be doing. The "what are laid off people doing to get by" will almost guarantee your press release some coverage.
This publicity will be retained and will result in business over time. Let’s get this guy in this article to show Uncle Charley and Marie around the area while we work when they come to town and so they save that article till they come to town six months later.
Give out business cards everywhere with your business services on it, advertise it on your car with a magnetic sign with your web address and phone number.
See our how to get client articles.
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